“NIL” simply means Name, Image, and Likeness. It refers to the way college athletes can receive compensation. “Using” an athlete’s NIL would involve a brand leveraging their name, image, and/or likeness through marketing and/or promotional endeavors.
The NCAA officially made it legal for athletes to profit off of their NILs on July 1, 2021. Since then, states have passed laws about athletes that attend colleges in their state. And several universities have produced their rules and programs for their student-athletes.
These laws and contracts can be overwhelming but it is highly recommended that you hire a lawyer to look over these contracts and make sure you are getting what you deserve out of the deal. Learn more about what your state laws and rules are click to learn more: